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How To Choose A Korean Fashion Clothing Wholesaler

When choosing from a long list of clothing suppliers, choose a company or manufacturer that sells wholesale korean fashion . One such company iswww.asianfashion4u.com , which is a Hong Kong fashion clothing manufacturer. This supplier is your choice wholesale online shopping mall, allowing you to make your order through the Web. This is very convenient since you wont have to leave your store in order for you to shop for new clothing supplies. Opting to buy from www.asianfashion4u.com will provide you with several benefits.

The first benefit that you enjoy from procurement at Asianfashion4u.com is the chance to avail of its low prices. When you order asia fashion wholesale , it will be given to you along with a cut-off price. This Hong Kong clothing wholesaler sells its items at an economic price, when you shop in bulk orders. Another advantage that Asianfashion4u.com offers is the utmost trendiest styles in the fashion industry. This is something that you can expect, despite the fact that Asianfashion4u.com sells its wholesale fashion clothing at lesser costs.

Asianfashion4u.com always puts the interests of its clients first. This is the reason why you get reliable yet, cheap ladies wholesale clothing. Not only this, it is possible for you to shop from this fashion wholesale company even if you are not managing your business in Asia. asianfashion4u.com sells its apparel internationally. This means that you can buy its affordable clothes anywhere you are in the world. The wholesale buyers of this manufacturer usually come from the United Kingdom, United States, Singapore, and Thailand.

The apparel that asianfashion4u.com provides is inspired by Japan & Korea Fashion Clothing. This implies that your clothing supplies wholesale are comprised of chic and trendy designs. You can choose from cute designs such as bubble-sleeved blouses and lace skirts. Or else, you can go for funky styles like off-shoulder blouses and checkered cotton socks. Asianfashion4u.com is also a sexy tank halter tops supplier, with styles taken from L.A. fashion and other top fashion districts.

There is no way that you can get designer clothes wholesale at affordable prices. Fashion clothing usually means expensive tags. But when you shop at Asianfashion4u.com, you will be able to supply your clothing retailer shop with designer and fashion apparel without sacrificing your profit. This could mean more customers and a higher profit margin for you.

Premium Fashion Wear For Petite Women And Men

One should follow specific fashion ideas and tips to create a unique fashion statement with branded clothes, shoes, jewels and accessories. With the latest trends in the fashion world, women can be one step ahead of others. It is important to choose the best fashion clothes for the season, accessories and match it perfectly an uniquely.

There are a great range of fashion items available in the market for petite women and men. One such brand new online store is the Korean style fashion store, atSeoul.com. Anyone can get an idea on how to create a unique fashion style with the range of fashion items available in the store. This online store brings the world of Asian style fashion clothing, beauty products, fun gifts and premium fashion products to people in the US. So now one can purchase anything from petite clothing wear to fun gifts, shoes to Korean style accessories, and stationary items to beauty products, all in this store.

Women can select fashion items from a range of Korean-style cute accessories like belts, gloves, scarves, hats, caps, and eyewear and hair accessories. Fashion clothing wear for women from the online store also includes petite tops, cute t-shirts, shirts, cute cardigans, blouses, sweater, vests, jacket, skirts, pants, sets and easy wear or under wears. All these accessories can be used to match up with the outfit thus creating a fantastic fashion trend. There is also a large collection of shoes and footwear to choose from. The jewelry and watch collection is an addition to the womens fashion items that include rings, pendants or brooches, watches, necklaces, earrings and bracelets.

The latest arrivals in the store for fall include loose fit cardigans, jean sneakers, the large Smithfield bag, sleeveless dresses, short sweat pants, well pleated dresses, the diva bikini, capsule t-shirts, ruffle t-shirts, leather bangles, romantic high heels, denim dresses, cool frill scarves, smile cat earrings, high waist short pants, belt point bags, pink leopard bikinis, stripe butterfly t-shirts and rain boot sneakers. Shoppers can even look into the best this week on this online fashion items store which is updated every week with the best of all categories. This category page includes a gold ring shoulder bag, sweet earrings, elbow cushion, cute wooden stamp, hound tooth check rain boots, long cardigan and pencil case.

Shoppers can browse the latest trends on the website, which includes button blouses, sleeveless jackets, skinny spandex jeans, embroiderered blouses, summer knits, lovely spring dresses, long beach dresses and polka dot dresses. Women can get an idea on how to create a unique style statement with these latest trends available in the fashion store. So now you can get the cool look with the premium fashion clothing wear and Korean style accessories from atSeoul.com. You can also decorate your living room or office space with fun, cool office accessories and stationeries which include punch dolphin, magnet waterdrop, miniature rubbish bin and pucca basket.

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Leather Blazers Perfect Fashion Essential – Manitobah Mukluks Nappa Boots

Leather blazers have always helped any one to look fabulously distinct and make you look out standing from the crowd luxe boots. It will be always know as attire which will create a style statement and perfect impression on any one.

It has been long time that they are in fashion now; it has gone to different design to stay such a long time in fashion cheap luxe boots. Both men and women love to own one for them self.lf.

Leather blazer can be found in different style and pattern, with latest trend and design australian luxe boots. You will look super voguish and stylish if team up properly.

Teaming up with denims make you look more smart and stunning, with various colors to experiment it luxe boots sale. Red and brown are one off the most preferred one.

It was a time when leather blazer were plain and bland, the latest design are crafted taking latest design and comfort in mind. Lambskin leather is mostly used in design leather blazer; it’s very soft as compared to any other leather. Soft texture of lambskin gives you a very soft feel. Lambskin imparts a very refined and elegant look to your appearance, due to which they are in more demand than any other material. Perfect combination leather accessories with your leather will make you look truly striking and impressive looks. For the durability and rugged purpose cowhide is the best option. While going to your office or a formal meeting team it up with formal pant and shirt inside.

Fashion Tips For Apple Shaped Women

If you have a thick waist and small hips, then you have an apple shaped body. Don’t envy the pear shaped girls and hourglass figures. You too can look shapely and womanly if you dress to flatter your figure and Fall 2008 through Winter 2009 fashion has plenty of outfits made just for you.

First of all, unlike a pear shaped girl or hourglass figure, an apple girl’s waist isn’t the narrowest part of her torso. That award goes to her ribcage. So treat the narrowest part of your ribcase as your waist, and suddenly, you’ve got curves too.

By bringing the waistline of your dresses and tops to your rib cage, the effect seen in empire waist clothes, you get a shapely figure. So focus on empire waist dresses and blouses. They flatter you.

Now for Fall and Winter 2008, dresses are hot and they skim the natural waist. Many of them have empire waists. The lace black dress with long sleeves is in. As is the pretty flowy top with big sleeves. So girl, this is your season.

1. Start with a new dress. Prints or plain. Colored or neutral. It doesn’t matter, other than the fact that it has a high waistline and is in a color or colors that flatter you.

2. Detract from you thick waist by drawing the eye to your arms and legs. You blouse should have full sleeves. The hems of the sleeves should be full and flowy. A longish blouse or top that has an empire waist, but flares below to a full hemline is another plus for you. Pick one such blouse, sheer, or lacy or made of a velvet or silk. Either way, if it is flowy and full in the right places, you’ll look more feminine in it.

3. Get one of the black lace dresses that are so hot this season. Pick one with full sleeves, with wide hemlines at the end of each sleeve. Get it in floaty lace, with an empire waist of course. A full hemline for the skirt wouldn’t hurt either. Make that your de facto little black dress.

4. Load up on the accessories. Wear earrings to draw attention to your pretty face. Wear bangles to bring the eye to your arms instead of your waist. Wear stunning shoes, or boots that would complete your look.

5. Get on of this season’s pretty belts and use that to cinch your dresses and jackets at the narrowest part of your ribcage.

Five Rules of Fashion All Men Should Follow

Everyone knows that great style comes from great personality. An item of clothing on one guy may look cool on him and then look terrible on his brother. It happens and is easy to understand. You just need to understand that your average normal guy is normal and average looking and worse yet, has average taste in fashion. He can work out as much as he wants, have plastic surgery, and even win the lottery, but nothing will make him less normal and average faster than improving his wardrobe.

The problem is fashion can be quite the tricky thing for many men. No one is saying you need to be cutting edge, but at least try for up-to-date. Like for example, you really shouldn’t need help coordinating appropriate colors with your clothes. It’s even easier if you follow a couple simple rules. Here are just some of those rules that men need to pay attention to:
Match your tie with your shirt – Every guy I know has at least one colored tie that matches a solid-colored shirt. Unfortunately for them, this look is so yesterday and it’s time to shake things up a bit. Experiment with color. Don’t be shy. If colors aren’t your thing, then how about wearing ties with diagonal stripes, plaids or other subtle patterns. Be sure not to forget to match your tie with your shirt, suit, or sweater. Never ever wear a novelty tie unless it’s Halloween and part of your costume.

Pleated pants and flat-front pants – I don’t think a lot of guys realize how much better flat-front pants look compared to pleated ones. Unless they enjoy looking fatter than they do since pleats make you appear less slim. The excuse most guys give is that pleats are much more comfortable along with other nonsense along those lines. Another reason why I like flat-front pants is simply because they are a lot more fashionable and trendy at this moment.

Socks – Well the official unofficial rule for wearing socks is that the color of your socks better match pants. It doesn’t need to be the exact same color but in that same color group, at least. One of the latest trends are socks with patterns, such as stripes in various colors. Still remember that even though they are patterned, they still should match your pants and shoes in color.

Watches – Watches are the single most important accessory a man can own. If you want to be taken seriously for your fashion astuteness, buy yourself a really nice designer watch. It one of the most distinguishable accessories a man can own. I know some men who own more than one watch and have one to match every outfit they own.

Eyeglasses – Glasses can be much more than just functional. Try using them to enhance your overall look. Purchase a pair of eyeglasses compliments the shape of your face as well as shows off your personality.

Increasing Demand Of Dog Fashion Accessories

Fashion is never limited to any particular concept. It is always boundless and free to flourish. This is true for Dog fashion also. Gone are the days, when you had limited options in Dog clothing and apparels. Nowadays, you can find a wide range of dog clothing, dog apparel and specialized theme based fashionable products for your Dogs.

In recent few years, the demand and manufacturing of Dog fashion clothing and accessories have increased drastically. The buying trends of Dog owners as well as market segments have transformed. The craze of Dog fashion has attracted interest of more and more designers in Dog clothing and accessories. Some fashion design schools have even started offering specialized programs in Dog fashion designing.

So, as a Dog owner you have several options now. Now, you can buy different types of designer stuff for your loving Dogs, like designer dog clothes, dog carriers, fancy dog collars, luxurious beds, and dog shoes. In fact, the list of Dog fashion accessories being offered these days by popular Dog fashion stores is endless. You can also get specialized toys, coats, hairpins, and other Dog grooming stuffs.

When you think of buying fashion accessories for your Dogs, you do not need to be puzzled. There are several Dog stores in your neighborhood offering all types of things means for your Dogs. You will also find specialized store for your puppy, where you can have a glance of only those products which are designed for different dogs and puppies.

Like your own stuff, you can order for Dog fashion accessories and clothing from one of several online Dog fashion stores. Online shopping of Dog fashion accessories is a popular trend nowadays. A majority of total business in Dog fashion accessories happens through online stores.

Your Dogs are an integral part of your family, and you take care of them just like your family members. Online Dog fashion stores understand this fact and present a whole line of clothing and accessories. Now, you can build a wardrobe for you lovely puppy and make him happier. As a proud Dog owner, you will feel satisfied after looking at your dog as an ideal Dog model.

Straightforward Trend Fashion Secrets – Where To Go

Teens want to show that they have a world of their own and that they could also become contributors of value. You are sure to be impressed with the designer handbags. In the past decade guys have begun to seriously worry about the way they look. Using organic materials and localized safe labor, Annagret Affolderbach is helping the planet and it’s people through more than just fashion. They are the most cherished and valuable belongings of human species, especially for women.

The B for Men Pure Texture Molding Paste does just that. Completely round glasses, such as those often worn by John Lennon, are also popular right now. You’ll find large style makes on the market and are given another design for the woman apparel. What Kate Moss has brought into the public’s view are the stylish leather bags. Thankfully, our way of thinking are changing and society now does recognize that a person.

The wholehearted devotion to follow teen fashion trends are considered by some as mere extravagance. If you are slender and short, thick, bulky glasses are going to look out of place on your face. Depending on the current market, the Timberland is sold very well, which brings loads of followers to keep with this brand, and what is more, the boots under this fashion brand has broken through ten million pairs, which is so huge a number that any other trademarks can Breakroom Refreshments [] never be able to get over it. Additional courses offered aside from the regular areas of discipline, is the Global Soft Goods program, which provides the student the opportunity to gain knowledge and experience in global sourcing, production and logistics. However, people tend to adopt other solutions such as weight loss pills and all kinds of herbal supplements that suppress appetite, only to lose a pound a day.

Google presents Gmail as the end-all email solution. This is necessary for one who wants to look dashing and want to step with style of today to have a tattoo on the body. You shouldn’t have too many items in your makeup bag. Big, bold colorful floral print fabric are spring fashion must-haves, but not everyone likes the look of full-on flowers covering their bodies. Overall doing this put great impression on your customers and tend them back again to your shop.

Yes, fashion trends are referential and recurring, but at the same time new ones pop up, allowing us to visually reflect the world around us. Farah offered the opinion that enhancing our brains with neuroenhancement drugs like Adderall will someday be as fashionable as cosmetic surgery. Dress in a way that complements your own style and don’t copy others. Additionally, India, as a prime tourist spot of the world, experiences a large volume of travelers every year. If you have a baby shower to go to, breastfeeding covers can be the perfect present and one that will be used frequently.

Are Womens Jumpsuits A Fashion Faux Pas

Jumpsuits for women that were fashionable in the 70’s are making a big back. So many new styles are available that jumpsuits can be worn as casual wear or for formal occasions, in place of the traditional, little black cocktail dress. Places online like GUESS and Metrostyle are great sites to view the latest styles and see if a jumpsuit is right for you.

Full Figured and Petite Women

Choose a jumpsuit that you like and try it on to see if it’s comfortable and the colors and fabric are right for you. Make sure to choose shoes that complement the outfit. Slip-on shoes are fine for a romper, but definitely not for a jumpsuit, especially if it’s for evening wear. A petite woman can wear a jumpsuit but should choose one that isn’t too “busy” or has large graphics, which are overwhelming on a smaller woman. If a petite woman is larger on top or bottom, a two-tone jumpsuit will help to camouflage figure flaws.

Jumpsuits for Women over 40

Women over 40 wonder if the jumpsuits they wore in the 70’s are still something they can wear now that they’re older. For women over 40, something more understated with slim lines will make the over 40 woman look and feel great. For evening wear, a classic black jumpsuit accented with great jewelry will make any woman look and feel special. A jumpsuit that’s strapless or has tiny straps goes well with short crop tops.

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Latest Fashion For Girls

Men come later; the first crush of every woman is fashion. I bet you would not find a single woman who does not have infatuation for fashion, except those nerds who are too busy with books and do not get time to catch the latest fashion waves. (I hope my husband does not read this, as he is so obsessed with books as well.) However, not including those nerdish ones, women love fashion as a general rule, and it would be very correct to say that fashion and women are synonymous. It is especially true for teenagers and girls in early twenties.

No wonder why girls are so much obsessed with fashion and styles. There are endless styles and designs in latest fashion that could tempt any girl or woman to go crazy for it. Vast varieties in designs, endless alternatives of patterns and diverse styles available for girls simply justify that fashion is mainly for girls. No offense to men here, but even being with a right man does not delight a woman as much as shopping delights her. (My husband would not talk me to for a day if he read this statement.)

In India, latest fashion for girls flies with two different wings. One is time-honored ethnic fashion styles and then the other one and modern one is fashion of western dresses in India. Western dresses, increasingly, have become essence of every feminine wardrobe. Traditional dresses are considered as occasional outfits now, whereas western dresses have become more like a regular style to carry. Jeans, leggings and tights, tops, designer tunics, short dresses and many such western dresses have made a world of difference to Indian women of this modern era. However, the Indian traditional dresses still uphold its esteem high in fashion world, but at the same time, western dresses in India have influentially attained great value and admiration among fashion-obsessed girls.

When it comes to latest fashion for girls, Indian scenario is gradually advancing towards online dais. These days, most of the Indian girls and women prefer to do online shopping instead of wandering around at street and in malls. Moreover, the collection presented online is wider and far greater than the one could ever find at brick and mortar stores. Indian women may not have accepted online shopping for other things, but for fashion, online stores are the prior choice of every fashion forwarded woman as well as girls.

In India, the best online store to find latest fashion for girls is Gipsyonline.com. This online store offers largest collection of western dresses in India, which comprises designer tunics, latest tops for girls, leggings and tights as well as designer bags for women. Simply visit the store to explore the world of latest fashion for girls and snatch up an amazing style for yourself at Gipsyonline. (Meanwhile I would be trying to persuade my husband to lend me his credit card for shopping).

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Indian Fashion Industry

Colourful fashion trends of India

With the end of the 20th
century came the end of all hype which has created a more practical and
pragmatic environment and has given a more stable picture of the fashion
business.

In the 50s, 60s and 70s, the Indian fashion scenario wasn’t exactly
colorless. It was exciting, stylish and very graceful. There were no
designers, models, star or fashion design labels that the country could
show off. The value of a garment was judged by its style and fabric and
not by who made it.

It was regarded as ever so chic and
fashionable to approach any unfamiliar tailor, who could make a garment
for a few rupees, providing the perfect fit, finish and style. The high
society lady, who wore it, was proud for getting a good bargain and for
giving her name to the end result.

In 60s, tight ‘kurtas’,
‘churidars’ and high coiffures were a trend among ladies. It was an era
full of naughtiness and celebration in arts and music and cinema,
manifested by liberation from restriction and acceptance of new types of
materials such as plastic film and coated polyester fabric.

The
70s witnessed an increase in the export of traditional materials outside
the country as well as within. Hence, international fashion arrived in
India much before the MTV culture with the bold colors, flower prints
and bell-bottoms. Synthetics turned trendy and the disco culture
affected the fashion scenario.

It was in the early 80s when the
first fashion store ‘Ravissant’ opened in Mumbai. At that time garments
were retailed for a four-figure price tag. The ’80s was the era of self
consciousness and American designers like Calvin Klein became popular.
In India too, silhouettes became more masculine and the ‘salwar kameez’
was designed with shoulder pads.

With the evolution of designer
stores in Mumbai, the elegant fashion design culture was a trend among
Indians along with their heavy price tags. No doubt that a garment with a
heavy price tag was at the bottom stage of fashion. But clients
immediately transformed into the high fashion fold where they were
convinced that that the word ‘elegant fashion design culture’ means, it
had to have a higher price tag.

Garments were sold at unbelievable
prices only because the designers had decided to get themselves noticed
by making showy outfits and getting associated with the right shows,
celebrities and events.

Later, fashion shows shifted to
competitive events each attempting to out-do the other in theme, guest
list and media coverage. For any newcomer, the fashion business was the
number one professional art that time.

In the 90’s, the last
decade of the millennium, a move towards the drastic pairing down
returned with ethnic wears (Today, ethnic wear market in India is
accounted to Rs. 9000 crore). This led to the decline and the recession,
the push to sell at any cost and keep staying in the limelight. With
heavy cut throat competition and sound awareness of the client, the
inevitable occurred. The price tags, which had once reached at a peak,
began their downside journey.

At those times the downturn was not
only being experienced in the price tags of the garments, but also in
the business of fashion shows. More models, choreographers, make-up men,
hairstylists and designers streamed down into their business.

The
fun and party time in the Indian fashion scenario had not ended with
this, but continued. It was a point, where it reached at a certain
steady level and from there, in the beginning of the 21st centaury, with
new designers and models and some sensible designing; the fashion hype
accelerated its speed.

Indian fashion industry spreads its wings globally

For
the global fashion industry, India is a very big exporter of fabrics
and accessories. All over the world, Indian ethnic designs and materials
are considered as a significant facet for the fashion houses and
garment manufacturers. In fabrics, while sourcing for fashion wear,
India also plays a vital role as one of the biggest players in the
international fashion arena.

India’s strengths not only depend on its tradition, but also on its
raw materials. World over, India is the third largest producer of
cotton, the second largest producer of silk and the fifth largest
producer of man-made fibres.

In the international market, the
Indian garment and fabric industries have many fundamental aspects that
are compliant, in terms of cost effectiveness to produce, raw material,
quick adjustment for selling, and a wide ranges of preference in the
designs in the garments like with sequin, beadwork, aari or chikkon
embroidery etc, as well as cheaper skilled work force. India provides
these fashion garments to the international fashion houses at
competitive prices with shorter lead time and an effective monopoly in
designs which covers elaborated hand embroidery – accepted world over.

India
has always been considered as a default source in the embroidered
garment segment, but the changes of rupee against dollar has further
decreased the prices, thereby attracting buyers. So the international
fashion houses walk away with customized stuff, and in the end crafted
works are sold at very cheap rates.

As far as the market of
fabrics is concerned, the ranges available in India can attract as well
as confuse the buyer. A basic judgmental expectation in the choosing of
fabrics is the present trend in the international market. Much of the
production tasks take place in parts of the small town of Chapa in the
Eastern state of Bihar, a name one would have never even heard of. Here
fabric making is a family industry, the ranges and quality of raw silks
churned out here belie the crude production methods and equipment used-
tussars, matka silks, phaswas, you name it and they can design it. Surat
in Gujarat, is the supplier of an amazing set of jacquards, moss crepes
and georgette sheers – all fabrics utilized to make dazzling
silhouettes demanded world over. Another Indian fabric design that has
been specially designed for the fashion history is the “Madras check”
originally utilized for the universal “Lungi” a simple lower body wrap
worn in Southern India, this product has now traversed its way on to
bandannas, blouses, home furnishings and almost any thing one can think
of.

Recently many designers have started using traditional Indian
fabrics, designs and cuts to enhance their fashion collections. Ethnic
Indian designs with batik cravat, tie-and-dye or vegetable block print
is ‘in’ not just in India but all across the world.

In India, folk
embroidery is always associated with women. It is a way of their self
expression, and they make designs that depict their native culture,
their religion and their desires. Women embroider clothes for their
personal use, and the people linked with the pastoral profession prepare
embroidered animal decorations, decorative covers for horns and
foreheads and the Rabaris of Kutch in Gujarat do some of the finest
embroidery. Embroidered pieces are made during the festivals and
marriages, which are appliqu� work called ‘Dharaniya’. One of the
significant styles of Saurashtra is ‘Heer’ embroidery, which has bold
geometric designs, woven on silks. The Mutwa women of the Banni area of
Kutch have a fascinating embroidery where they make fine embroidery
works with designed motifs and mirrors in the size of pinheads, the
Gracia jats use geometric designs on the yoke of long dresses. Moreover,
the finest of quilts with appliqu� work are also made in Kutch.

Garments
embellishment with bead work is another area where it in demand in the
international market. Beads are used to prepare garlands and other
accessory items like belts and bags and these patterns now available for
haute couture evening wear too.

According to a survey, in recent times Indian women have given up
their traditional sari for western wears like t-shirts and shorts, as
they feel more comfortable in skirts and trousers instead of saris and
salwar kameez. It’s been noted that women spend just $165 million on
trousers and skirts against 1.74 billion dollars spent by men on
trousers. With more women coming out to work, the (combined) branded
trouser and skirts market has been increasing at a whopping 27 per cent
in sales terms. Women feel that Western clothing is more suitable,
particularly when working or using public transportation. Many corporate
offices are also in favor of their employees wearing Western wear.

In
India, Western inspiration is increasing due to the influence of TV and
films. Besides, shopping malls selling branded clothes have also
mushroomed in India and are fascinating the youngsters. Recently,
designer wear is being promoted through store chains such as Shopper’s
Stop, Pantaloons, Westside, etc. Companies such as Raymond and TCNS have
also set up their exclusive stores for designer wear such as Be: and W.


The market of India fashion industry

Recently, a report stated
that the Indian fashion industry can increase from its net worth of Rs
200 crore to Rs 1,000 crore in the next five to ten years. Currently,
the worldwide designer wear market is amounted at $35 billion, with a 9
per cent growth rate, with the Indian fashion industry creating hardly
0.1 per cent of the international industry’s net worth.

According
to approximations, the total apparel market in India is calculated to be
about Rs 20,000 crore. The branded apparel market’s size is nearly one
fourth of this or Rs 5,000 crore. Designer wear, in turn, covers nearly
about 0.2 per cent of the branded apparel market.

At present, the
largest sales turnover within the designer wear segment is about Rs25
crore, with other well-known names having less turnovers of Rs10-15
crore. In view of the prospects of the Indian fashion industry for
growth, the figures are not very hopeful.

The figure of fashion industry

o The organized market for designer apparel is about Rs 250 crore

o Designer wear calculates to less than 1 per cent of the apparel market

o The global market for designer wear is 5 per cent of total apparel market

o The global market for designer wear industry is largely dependent on the small-scale sector

o
Consumers for designer wear have a yearly household income of Rs 10
lakh-plus. There are 3 lakh such households developing at 40-45 per cent

o Designer wear industry is projected to increase to Rs 1,000 crore by 2015.

o More than 81 per cent of the population below 45 years of the age is fashion conscious.

Many
fashion designers and management experts foresee an average growth of
about 10-12 per cent for the Indian fashion industry in the coming
years. Though, the growth rate could be more than 15 per cent, if
infrastructural and other logistical bottlenecks and drawbacks are over
come.

India needs more effort to overcome

However, despite
the benefits available in India there are also some disadvantages. India
is not a remarkable player in the global market with reference to
brands because of its inability to add value to products. This is
observed by the fact that nearly 50 per cent of its exports are apparel
and made-ups where value addition is essential. Likewise, 75 per cent of
domestic apparel market is commoditized and unbranded and very few
Indian brands do survive in the foreign markets. Evidently, the Indian
market has not made a strong stand and hence it is difficult to make
Indian brands that can compete with global brands in India.

Another
reason for the fashion industry’s inadequate growth is the limited
experience of the designers and the platform they are offered. The
insignificance stalks from the reality that most of the young talent is
hired by the bigger names to work in their studios, thus imprinting
their work with the label of the big designers.

Though performing individual presentation is not an alternative
choice for most of the young talent, because of the limitation of
finance, a beginner designer’s name fails to come to the forefront.

Another thing, with regards to the ramp, is what the designers offer
is barely appropriate to be worn ordinarily. You’ll see there’s
dissimilarity between what is there on the ramp and what the Page Three
crowd wears. Some believe at present the fashion is in, but the tendency
hasn’t changed much as it is the old ones coming back. We have had
short kurtas, long kurtas, flowing skirts, etc. coming back into fashion
with only a new variety of designs.

Many management consultants
and professionals believe that the Indian fashion industry will be
boosted if the new comers are paid proper attention. What they require
is more support so that their work gets due recognition. According to
the consultants and professionals there should be a panel of people who
choose designers for showcasing according to their work and not their
name or who they’ve worked for earlier, and hence selection would be
purely based on quality. Besides this, the panel of judges should
comprise of people from the fashion schools rather than designers.

It has been observed that the media-hype around the big designers
and blatant commercialism has hindered business in the Indian fashion
industry. No clear cut picture is provided about the feasibility of the
products. Basically it is only the famous names that are being talked
of. What they offer is not quite daily-wear. The entire focal point of
the industry is on commercialism. The discussion is only regarding how
much is sold and for what price and nothing about the designs or styles.

Efforts to develop global fashion brands

It
needs innovative designers, a seamless supply chain, control over
retail and distribution and concentration of quality while dealing with
some image. While a few have accomplished something in the west covering
Tommy Hilfiger, Gucci, Zara, Armani, Versace, Ralph Lauren, etc, India
has not been capable to track on.

A serious reason for India not being successful has been its
isolation in the fashion system. Each stakeholder including designers,
exporters, textile players and retail chains need to come together along
with the government to make sure that the position of Indian fashion is
strong in the coming years.

There are various agencies and
industry associations that can support in brand-building practice. Many
of these agencies require attractive resources and making a global image
of Indian fashion rather than independently trying to promote
particular brands or textile segments.

Efforts to create strong global image

Large
textiles players require more and more to target on the market facing
activities while developing an association with small medium enterprise
(SME) clusters. Such kind of networks would be a benefit to that which
can focus on demand making and branding as well as for clusters that can
focus on quality production.

Efforts to create value networks

After
the entry of large retail chains like Wal-Mart, Gap etc in India, Small
scale manufacturers in India will find it very difficult to satisfy the
demands of these international buyers if they continue to promote their
products individually. Therefore, it is very important that value
networks are created between large textile and apparel companies in
India and small scale manufacturers, so that the marketing muscle of the
leading players can be utilized for receiving large orders while the
bigger players then assign the orders to the small-medium enterprises
according to their past record of quality and service. For this to be
put into practice, it will be vital to well-organize the information on
small-medium enterprise clusters in a perfect manner so that supplier
selection decisions are made according to the information in the long
run, only the more efficient small-medium enterprise players survive and
develop.

Efforts to concentrate on designers and designs

Designers have
a fundamental role to play in the future of Indian fashion scenario.
There should hence be an effective process for preparing these
designers. This can be done by sponsoring exchange programs with
international schools, increasing participations in the fashion capitals
of the world, motivating and offering business incubation to new
designers and rewarding efforts through proper design awards.

Even in India, well-known designers are incapable to tap finances
from well-organized resources, since a vital part of their assets are
brands and design talent which are not measured in terms of money and
hence it becomes difficult to judge the value. This has severely
inhibited their development and capability to raise retail existence
across the country and abroad. Likewise, there is no systematic approach
of existence in the fashion capitals of the world like Paris, Milan and
New York. Due to this, designers have to depend on their personal
contacts and relationships for organizing fashion shows and making
retail alliances. The French government as well as the British
government helps designers of their particular countries appreciably in
these areas as they understand that value creation through design is the
only way to carry on in the competitive landscape of the global fashion
industry. The Indian government and related agencies should also accept
this aspect of textile, apparel and fashion industry sincerely if they
need to see India on the global fashion map.

Work in collaboration: designers-corporate efforts

Designers
and many organizations can work globally through various models and with
many working relationships. The Indian fashion industry has many views
but only one such model, wherein a designer creates a retail venture
with his/her own brand through organized retail chains. There are many
other models according to brand ownership and division of operational
activities.

Globally, many models of collaboration between
designers and corporates are available. For example Ralph Lauren has
made an agreement with Jones Apparel for producing and retailing various
Polo brands. Likewise, Armani had an agreement with Zegna for
production, even while it was competing with them in the marketplace.
There are many cases of designer brands being co-owned by the designers
and corporates, Gucci-Alexander McQueen and Gucci-Stella McCartney being
some of them.

In the end, many designer businesses have been
obtained by corporates where designers play a major role in the design
elements of the business, but the brand and the organization is owned
completely by the corporate.

The current possession of Calvin
Klein by Philips Van Heusen and earlier holdings of Hugo Boss and
Valentino by Marzotto are some related examples in this segment. These
examples strongly point out that not only designers find such
relationships important for development, but also corporates find these
attractive for rising their profitability and growth. Likewise deals in
India could go a long way in developing the brand values of corporates
and designers.

Developing clusters

Making common
infrastructure for functioning such as design and sampling, affluent
treatment, product testing, etc can help in increasing the capability of
the clusters since noteworthy investments could be made by the cluster
itself rather than any single player.

Well-managed databases can
help in decreasing search costs and through data mining, rating of
players can be done so as to make the procurement process easier for
buyers. Cooperative marketing programs at different clusters can also
support players to grow up in the value chain by mixing their strengths
within the cluster.

Cluster based battle in the fashion industry
is characterized by the Italian industry. The National Chamber for
Italian Fashion for example, supports the development of the fashion
clusters at Milan and Florence in a well organized manner. Indian
industry can learn a lot from Italy because India has a similar cluster
based scattered production base, but has been incapable to link it with
design and branding capability.

If the above activities are
successfully considered, India could have an extraordinary development
in the fashion industry, which could increase from a negligible size to
Rs 8,000 crore in the coming decade.

Conclusion

In the 50s,
60s and 70s, the Indian fashion scenario was colorful and stylish, in
the end of 20th century it was quite subdued and with the beginning of
the 21st century it has geared up and is still experiencing the growth
with many spectrums of colours. Though this industry is growing at a
very good pace, besides achieving a negligible share in the global
market, still it needs to make severe efforts to stand amongst
international fashion market in various aspects.